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ROUTES IN is an international mentorship platform supporting the next generation of creative talent.
As the program expanded across cities and cohorts, the website needed to reflect its new branding direction and growing structure. We restructured and edited the digital experience to align with the updated identity and long-term scalability.
Routes In connects emerging creatives with established industry leaders through curated mentorship programs.
With the evolution of the brand, our goal was to translate the new visual direction into a clearer, more structured and scalable digital platform, one that supports cities, cohorts and future growth.
The platform was designed to balance clarity, accessibility, and long-term visibility, enabling Routes In to scale its impact across different cities and creative communities.
We aligned the website with the updated branding system, refining typography, hierarchy and layout rhythm.
The digital presence now reflects the platform’s clarity, maturity and community-driven ethos.
We redesigned the site structure and introduced new page flows to better communicate:
program journeys, city chapters and impact.
Navigation was simplified to create a more intuitive and confident user experience.
New CMS collections were created to manage cohorts, cities and program cycles dynamically.
The website evolved from a static presentation into a flexible, future-ready system.
This project focused on building a clear and engaging digital platform for a mentorship-driven creative initiative, designed to connect emerging talent with industry professionals.
We developed a structured and accessible experience that communicates the platform’s mission while making content easy to navigate and discover.
The platform was designed with clarity and scalability in mind, supporting long-term visibility and growth as the initiative expands.
