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ROUTES IN is an international mentorship platform supporting the next generation of creative talent.
As the program expanded across cities and cohorts, the website needed to reflect its new branding direction and growing structure. We restructured and edited the digital experience to align with the updated identity and long-term scalability.
Routes In connects emerging creatives with established industry leaders through curated mentorship programs.
With the evolution of the brand, our goal was to translate the new visual direction into a clearer, more structured and scalable digital platform, one that supports cities, cohorts and future growth.
We aligned the website with the updated branding system, refining typography, hierarchy and layout rhythm.
The digital presence now reflects the platform’s clarity, maturity and community-driven ethos.
We redesigned the site structure and introduced new page flows to better communicate:
program journeys, city chapters and impact.
Navigation was simplified to create a more intuitive and confident user experience.
New CMS collections were created to manage cohorts, cities and program cycles dynamically.
The website evolved from a static presentation into a flexible, future-ready system.
