PHOTOGRAPHY

Ara Sunwear

Ara-Sunwear is a contemporary accessories brand known for minimalist design and premium materials.

Ara-Sunwear is a contemporary accessories brand known for minimalist design and premium materials. We created a cohesive set of product and lifestyle photographs that visually convey the brand’s elegance, quality, and refined aesthetic, enhancing its online presence.

Year
2020
Industry
Accessories / Fashion
Scope of work
Product & Lifestyle Photography
Timeline
1-3 Week
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Project overview

Ara-Sunwear is a contemporary accessories brand that blends minimal design with refined craftsmanship.Each piece reflects a balance of elegance, comfort, and subtle sophistication, designed for those who appreciate timeless essentials.

Our task was to capture this essence visually through a cohesive set of product and lifestyle photographs that would elevate the brand’s digital presence.

Our Approach

01

Understanding the BRAND

Before production, we studied Ara-Sunwear’s visual language, its tones, textures, and calm aesthetic.The goal was to translate the brand’s understated luxury into a photographic mood that feels natural, sun-kissed, and effortlessly elegant.

02

Product Photography

Each item was photographed with a focus on material detail, form, and light.We aimed for a clean, tactile look, highlighting the craftsmanship and subtle tonal variations that define Ara-Sunwear’s identity.

03

Lifestyle Photography

Complementing the product shots, we created lifestyle imagery that evokes warmth and authenticity.Soft natural light, neutral backgrounds, and relaxed poses brought the accessories into a real-world context, expressing comfort, confidence, and sophistication.

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